Are you a business-oriented e-com enthusiast? Are you an analytical and data driven decision maker? Are you passionate about motorcycles? Then you might be a perfect match for the new position as CRO Manager at Pierce Group!

The position

The CRO Manager at Pierce Group will play a pivotal role in optimizing the company’s digital platforms and enhancing conversion rates across its e-commerce websites. This position is part of the Site & Loyalty Team, which operates within the broader Sales & Marketing department, and will work closely with UX designers, developers, content creators, and performance marketing specialists to create a seamless and high-performing customer experience.

As CRO Manager, you will be responsible for analyzing customer behavior and identifying areas for improvement using a data-driven approach. You will leverage tools such as Google Analytics, A/B testing, heatmaps, and session tracking to gather insights and translate them into actionable optimization strategies.

The position is based at Pierce Group’s headquarters in Stockholm.

Key Responsibilities:

• Analyse website and campaign performance to identify drop-off points and areas for improvement.
• Track and report on conversion metrics, such as bounce rates, click-through rates (CTR), and lead-to-customer ratios.
• Design and execute A/B tests, multivariate tests, and other optimization experiments to validate hypotheses.
• Implement iterative changes based on test outcomes to continually improve conversion rates.
• Work closely with UX/UI designers to ensure user-friendly designs align with conversion goals.
• Partner with content creators and marketers to optimize landing pages, forms, and calls-to-action (CTAs).
• Develop and implement a roadmap for CRO initiatives aligned with business objectives.
• Conduct competitor and market research to identify best practices and innovative solutions for optimization.
• Ensure all optimizations adhere to brand guidelines and provide consistent user experiences.
• Create detailed reports on CRO efforts, highlighting successes, challenges, and recommendations.

Profile of requirements

Background and experience

• Relevant university degree
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel, or Power BI).
• Proficiency in A/B testing and experimentation platforms
• Solid understanding of UX principles and how design impacts user behaviour.
• Excellent problem-solving skills and attention to detail.
• Ability to communicate complex data insights in a clear and actionable manner.

Personal characteristics

You possess an analytical mindset, with a knack for interpreting data and turning it into actionable insights that enhance user behaviour and increase conversion rates. Adopting a customer-centric approach, you focus on understanding and improving the customer journey to boost both engagement and satisfaction. Your attention to detail ensures a thorough evaluation of the user experience, maximizing opportunities for optimization. As a collaborative team player, you work effectively with cross-functional teams to implement strategies that enhance digital platforms and drive better conversion rates.

If this sounds like your kind of challenge, apply today! In this recruitment, Pierce Group collaborates with Novare Executive Search. For more information about the position or the process, please contact Anna Taube at anna.taube@novare.se. Please note that we do not accept applications via email.