Alumnus John Andersson: “Zoom away from the internet and go there, never underestimate firsthand experiences”

 You attended one of Novare’s leadership programs for executives a few years ago. Looking back, what key insights or perspectives did you take with you from the program?

One thing that stands out to me is that as much as technology advancements are moving fast, the fundamentals of what makes an idea translate to a business value remains the same: the clarity of customer problem, a compelling proposition, and the ability to mobilize people around it. However, the speed and iterative approach of planning less and learning through execution of only a partially formed vision is something that I continue to challenge myself with.

The speed and iterative approach of planning less and learning through execution of only a partially formed vision is something that I continue to challenge myself with

You travelled to Shenzhen, China with your cohort in 2019. What impressions stayed with you?

I carry with me the systemic speed and innovation-centric culture that has so rapidly been ingrained into the society and its people. Also, the notion of having enough data to take the next step instead of exhaustive data for planning and internal stakeholder purposes. And to be courageous, bold and accept that failures are part of the equation of ultimately winning the league even if you lose a few games along the way.

I meet a lot of highly skilled people that have a strong geopolitical point of view on US, China, Europe etc. – but many have in fact travelled very little. Unless you have been there, in this case Shenzhen, you cannot fully comprehend the speed and scale of operations. So, my everyday note to self: zoom away from the internet articles and go there, be it the city around the corner or on the other side of the planet but never underestimate firsthand experiences.

My everyday note to self: zoom away from the internet articles and go there, be it the city around the corner or on the other side of the planet but never underestimate firsthand experiences

Leadership often means navigating uncertainty and change. How do you approach this in your leadership?

Focus on what is within your sphere of control. Approach any uncertainty with optimism and candor, don’t leave things untold, but focus on how you can curate the teams to understand why steps are taken and why it will be great for the company to act. Now.

I like to look at all decisions from a scenario perspective. I will not give too many answers, but have no problem whatsoever to take decisions between a well thought scenario A or B.  Scenario planning makes you think of outliers and what-ifs and is a simple tool to move forward.

I like to look at all decisions from a scenario perspective

Mentoring and leadership priorities shaping the year

John is also a mentor and guest speaker. In an other article, he shares what he hopes to pass on to the next generation of leaders – from curiosity and lifelong learning to making intentional choices. He also looks ahead to 2026, reflecting on the marketing trends and leadership priorities shaping the year to come. Read more here.

Novare Executive Program

Novare Executive Program is designed for senior leaders who want to strengthen their leadership and future-proof their business. Through three modules in Stockholm and a Novare Discovery Tour participants gain the tools and insights needed to navigate new directions – and to develop both their business, their leadership and their network. The program starts once per year, in February 2026. Read more here.

Photo: Sara Rossi