Eton

Together with Eton, we have designed a tailored development program for managers, focusing on practicing feedback and having courageous conversations. Eton is a Swedish company founded in 1928, specializing in high-quality men’s shirts and accessories. With 240 employees and sales through stores and online across more than 50 markets in Europe, North America, Africa, Oceania, and Asia, Eton is now a global brand. Since 2016, the private equity firm EQT has been the majority owner of Eton AB. Eton’s culture is characterized by an open environment built on transparency, respect, honesty, and trust.

Novare Referenser Eton

A tailored development program for managers

The purpose of the program

  • To promote a healthy work environment and a constructive feedback culture
  • To help leaders become more effective in leading and influencing others
  • To work on self-leadership, enabling self-awareness and self-regulation among participants

Interactive format with a focus on feedback

Eton’s feedback training program for managers consisted of two in-person modules and a digital workshop for around 40 managers. Participants came from Sweden, Germany, England, and the USA. The theoretical foundation of the program was based on research on psychological safety (Edmondson, 1999), neuroleadership, and the SCARF model (Rock, 2006). Throughout the program, participants experimented with various feedback methods in a format called Feedback Lab, where we use experiential training. The methodology is hands-on, combining background and theory with a significant amount of practical exercises and relatable examples. We create a safe environment with reflection and discussion after each exercise. Participants also created an action plan to concretize how they will implement and strengthen the feedback culture within their teams.

Eton


Participants rated the feedback training 5.22 out of 6.


Quotes from participants

– “Feedback is key. Giving feedback truly helps in building teams.”

– “I’m taking away new methods and practical tools.”

– “The program fosters open dialogue and allows people to share valuable information with each other.”

– “Loved the various activities – they kept us engaged, enthusiastic, and made us laugh together. The teambuilding exercises united us as a group in many ways.”

– “Valuable presentations, information, and workshops tailored to us at Eton. It was a great match for what our organization needs to spend more time on and work with.”

We chose Novare Leadership based on our previous very positive experiences in leadership development. Once again, Novare proved to be the right partner, recognizing our unique needs and challenges in creating a feedback culture at Eton. Thanks in large part to their foundational structure, we have successfully integrated this work into our daily operations. We are seeing continuous and clear improvements in feedback.

– David Köröndi, General Counsel & Head of HR, Eton

We are here for you

Does the above sound interesting? Contact us if you’re curious about how we can help you and your company with leadership development.

Sarah Scheller

Sarah Scheller

Head of Individual Programs