I våras startade Novare Potentials finska systerbolag, Pointer Potential, upp sin verksamhet i Finland. I en intervju berättar Johanna Korpia – vd och grundare – om integration, rekrytering och möjligheten för bolag att skapa en framtidssäker arbetsstyrka:
– Pointer Potential´s mission is to enable immigrants living in Finland to achieve their full professional potential. At the same time, we help companies find the skills and potential they need. By doing this, Pointer Potential also helps build a more sustainable Finland.
We see this as a win-win-win – situation, where we enable immigrants to find suitable work, companies to find suitable skills thus benefiting the Finnish society as a whole.
In the last Eurobarometer (2015) Finland was, unfortunately, Europe´s most discriminating country at the point of recruitment. We should all be worried about this fact and act to change this. As at the same time Finland is becoming increasingly international, where 25% of Helsinki´s inhabitants will have a foreign background in the next 10 years. How are we serving this community? How is this community represented in our labor force? Who will pay our pensions in the future?